![]() This included skinny jeans, big jackets, band and brand t-shirts, grid-pattern tennis skirts, little to no jewellery, ‘natural’ makeup, and a shit ton of flannel. If you were around for the heyday of Tumblr (2009-2014), then you know what this initial incarnation of Indie looked like. The early Indie Aesthetic also centred around themes of art, normcore and minimalism, as well as a budding social awareness of feminist, POC, and LGBTQI movements. Image: PinterestĪs internet culture started to reach its juvenile years, the drive for ‘authenticity’, and a departure from commercialism also began to emerge. However, this aesthetic also acknowledged the new, and rapidly growing world of social media as the first generation of digital natives hit adulthood. Many credit this incarnation of Indie as a reaction to the ‘decadence’ of the 2000s, where advances in technology and global fusion saw a ‘futuristic approach’ to music and fashion.Īs a result, the 2010’s Indie movement saw people simplifying their aesthetic and looking to the rustic charm of the past. Today, we would also call it a ‘Hipster’ aesthetic. The first inception of the Indie aesthetic that cropped up in the early 2010s, took on a minimalist fashion sense, had a darker colour palette, and centred itself around being ‘arty’. Rule of thumb, if an A24 character would wear it, post it, or listen to it, it’s Indie-Kid aesthetic. The key is visual loudness, while also paying homage to elements of meme-culture, and psychedelic artwork from the 60s and 70s. However, the VSCO app also has some effects for achieving that perfect balance of deep-fried, to Kawaii. The grain or noise effect is sometimes added as well, which can be easily done on an iPhone. A callback to the heavy saturation in 2000s cinema, these pictures often feature bedroom decorations, fashion, and tom-foolery with friends. They’re heavy on saturation, and the contrast is lowered. You’ll have probably seen pictures of the Indie-Kid aesthetic floating around online. Image: Pinterestīut, more importantly, the drink has ironic connotations.Īs Monster Energy has long been associated with hypermasculine sporting events, or straight white incels (maybe named Kyle), it makes sense that Gen-Z’s would ‘appropriate’ it into a moody, self-aware aesthetic.īut also… Monster Energy kinda slaps, though. The multi-coloured cans that Monster Energy makes definitely fall in line with the gritty, yet vibrant aspects of Indie-Kid aesthetic. Honestly, I don’t know why this is, but I have some suggestions. Hair can be worn anyway, though bright colours and left-field dye jobs are also highly encouraged.įunnily enough, Monster Energy drink is also a staple of the Indie-Kid aesthetic. Indie-Kid makeup is natural or bright, sometimes with heavy blush on the cheeks and nose, heavy eyeliner, or even what’s called ‘clown makeup’. It should also be noted that Indie fashion is supposed to be genderless, flexible, and centres upon ‘main character energy’.Ĭrop tops, baggy pants/jeans, tartan tennis skirts, tight-fitting tops, polo shirts, platform boots or sneakers, as well as skate brands in general, are a staple within this aesthetic.įurthermore, bespoke p olymer clay jewellery, bucket hats, butterfly clips, and bandannas are the go-to accessories. If there’s one thing Gen-Z are beginning to hate, it’s bigotry, neoliberal capitalism, and big business. So, how do you get that ‘Indie-Kid’ lewk?įashion-wise, the style is easy and cheap to replicate – centring upon thrift fashion, ethical consumption and unisex appeal. However, due to the COVID-conditions that the aesthetic was popularised under, it’s also seen as a much more political, morose, nihilistic, and ironic movement than its predecessors. Image: Pinterestĭue to its popularisation by Gen-Z, the style takes directly from the first incarnations of ‘Indie’ and early 2000s-fashion – but is considered visually brighter, queerer, and more accessible as a subculture. However, it was fully solidified as a bonafide aesthetic in the middle of the COVID-19 pandemic in 2020. What we do know is that the new Indie aesthetic was born recently, due to the increasing popularity of TikTok (known as new-Tumblr). While currently called ‘Indie-Kid Aesthetic’, the term is contested as more adults and designers begin to replicate the style. Many people have a different take on what today’s Indie aesthetic is set to be called. So, while the style, and socio-political motivations change with time, Aesthetics continue to be a reaction to the world around us. For example, the unique ‘Punk’ scene that blossomed in East Germany under the rule of the German Democratic Republic – a Soviet puppet-state – was born out of resistance to the totalitarian regime of the East, and a desire for the ‘freedom’ of Western democracy.
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